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Peter Tomassi

About Peter Tomassi

Peter Tomassi has worked with numerous colleges to optimize their digital communications in order to improve student engagement and success. In addition, he has worked in marketing, product development and consumer research for companies such as Reader's Digest, EducationDynamics, LookSmart and Redbubble. He is a Co-Founder of Evolution Labs and, as a key advisor, enjoys leveraging his experience in both the educational and consumer retail space to develop best marketing (and product) practices that cross so-called industry boundaries.

A Small Power Grab for High School Students?

I recall a meeting I had with an admissions officer a decade ago. Our company had developed an “e-portfolio” tool for college students, to help them detail their achievements and interests, create a co-curricular resume and better position themselves for graduation while helping student affairs folks better track learning outcomes. My job was to interview a few of our admission […]

By |October 4th, 2015|Blog|0 Comments

Louisiana State University Cox Communications Academic Center for Student-Athletes and Evolution Labs Partner to Launch Platform to Enhance Student-Athlete Success

LSU to launch an SA360 program to assist student-athletes on and off the field

MORRISTOWN, NJ (PRWEB) SEPTEMBER 24, 2015

Evolution Labs announced today that Louisiana State University Cox Communications Academic Center for Student-Athletes has chosen the company’s SA360 platform to help improve student-athlete success. SA360 provides student-athletes with engaging, “self-service” content as well as tools and resources designed to help them […]

By |September 28th, 2015|Press Releases|0 Comments

University of South Alabama and Evolution Labs to Launch Next-Generation Digital Admissions Initiative

University of South Alabama to launch S360™ engagement platform to reshape the way prospective and admitted students interact in the admission process

MORRISTOWN, NJ (PRWEB) SEPTEMBER 10, 2015

Evolution Labs today announced that the University of South Alabama has chosen its S360™ engagement products to change the way prospective and admitted students experience the college admission process. S360 enables colleges to immerse […]

By |September 28th, 2015|Press Releases|0 Comments

Brigham Young University Partners With Evolution Labs to Provide Student-Athletes With Next Generation Digital Tools to Help Them Succeed

By |September 28th, 2015|Press Releases|0 Comments

Lessons From Retail: Choose a Laser Over Dynamite

Those who work in college admissions and marketing may think of their industry as distinct from consumer marketing. And that’s true–to an extent. However, when it comes to engaging millennials digitally, you may have more in common with your retail counterparts than you think. Here’s the second in a series of tactics you may want to consider borrowing from e-tailers: […]

By |September 26th, 2015|Blog|0 Comments

Conveying the “Why” of Your Brand

Those who work in college admissions and admissions marketing may think of their industry as distinct from consumer marketing. And that’s true–it is. However, when it comes to engaging millennials digitally, you may have more in common with your retail counterparts than you think. Here’s the second post in our series…

Choosing to identify with a brand can be more of […]

By |August 8th, 2015|Blog|1 Comment

Learning From Online Retailers: Always Be Testing

Those who work in college admissions and admissions marketing may think of their industry as distinct from consumer marketing. And that’s true–it is. However, when it comes to engaging millennials digitally, you may have more in common with your retail counterparts than you think. Here’s the first in a series of tactics you may want to consider borrowing from e-tailers:

Always […]

By |July 22nd, 2015|Blog|0 Comments
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