1101, 2017

CRMpathy:(

We know. We know. And we’re sorry.
We know you expected your new CRM to solve all your problems. And help you drive more Inquiries. And […]

1001, 2017

IS YOUR SCHOOL AN OUTLIER?

It’s amazing how savvy teens are these days. We did a focus group recently and a young lady (Sarah, a junior in high school) said, […]

3112, 2016

Set Yourself up to Succeed in the New Year

Some people embrace and others push away the thought of New Year’s resolutions, usually due to past experience of having met or fallen short of […]

1412, 2016

Persistence in K-12

“Persistence” is a word often used in educational settings. Usually it can be heard in discussions about why students do or do not stay in […]

1210, 2016

K12 WELLNESS & CHARACTER DEVELOPMENT

If we know that Gen Z prefers to engage in web and mobile environments (‘prefers’ is probably an understatement), then why aren’t we doing more […]

1309, 2016

CHARACTER DEVELOPMENT IN K-12

What exactly is character development? In a nutshell, it’s teaching a kid how to be a good person. It’s also referred to as moral education. […]

2308, 2016

Stealth Applicants

I’ve been writing about this for 2 years, so I thought it might be helpful to hear it from another perspective…

Here’s an article in eCampusNews […]

1407, 2016

PPWHY?

Because it makes a lot of sense. PPY (Prior-Prior-Year) is a smart move. And I’m not going to write about what it is (because anyone […]

1407, 2016

THE GROWING AWARENESS OF DEMONSTRATED INTEREST

We all know Millennials, and now Generation Z are tech savvy. Well guess what? They also are becoming smarter about demonstrated interest and how important […]

1407, 2016

HOW DOES YOUR “HOTEL LOBBY” SHOW?

Sometimes we’re amazed when we visit college campuses. The admissions or welcome center lobby is old, poorly decorated, and completely uninviting to prospective students (and […]

1407, 2016

THE ART OF YIELD

There are really two things to consider on the topic of yield. The first is the actual yield rate. The second is the size of […]

1407, 2016

DANGER: DO NOT CONTINUE ON THIS ROAD

Seeing this sign on a highway, most of us would slam on the breaks and find an alternate route to our destination.
Not some enrollment managers. […]

1407, 2016

THE BOX

In the famous play, No Exit, by the French existentialist philosopher Jean-Paul Sartre, prisoners Garcin, Serrano and Rigault are locked in a room in Hell, […]

1407, 2016

“CLASS OF” FACEBOOK PAGES

Most schools use a “Class of” Facebook page as a place for accepted students to connect. It’s a free way to create a community for […]

1407, 2016

A FRESH COAT OF PAINT

We visit 200+ colleges and universities every year, so we’re qualified to comment on aesthetics and first impressions of admissions offices. Some schools do an […]

1403, 2016

INNOVATIVE K-12 SOCIAL & EMOTIONAL LEARNING STRATEGIES

Schools know there are so many factors that affect a student’s ability to succeed in and outside of school. It goes even further; these indicators […]

1802, 2016

SEARCH NON-RESPONDERS: THEY’RE WORTH SOME ADDITIONAL EFFORT

Most colleges search for prospective students in the traditional way: mailers, view books, emails and more. And if there’s no response from the “suspect”, the […]

1002, 2016

AND THE TIMES, THEY AREN’T A-CHANGIN

(yes, I was listening to Bob Dylan on Pandora while writing this:)
Same issues in the world of enrollment and retention.
Same complaints by Enrollment managers […]

2812, 2015

THE ART OF YIELD

There are really two things to consider on the topic of yield. The first is the actual yield rate. The second is the size of […]

212, 2015

COLLEGES ARE GETTING SMARTER ABOUT NOT USING “FAST” APPS

It’s not the first time I’ve heard it, and certainly won’t be the last, but yesterday on a call with a very large, public institution, […]

2411, 2015

HOW THE RECENT MIZZOU EVENTS CAN BE GOOD FOR RECRUITING

Despite the problems brought to light during the recent events at Mizzou, I think it demonstrates that students have a voice and power that can’t […]

1311, 2015

TAKE A LOOK AROUND

Look around on any campus in America and count 10 students at random. I’ll betcha:

At least two of them will be on their phone at […]

1211, 2015

TRUST YOUR GUT

As enrollment and retention professionals, you make some tough decisions. Not only decisions that affect students and their families, but decisions that shape your enrollment […]

311, 2015

1 IN 10

This is by no means a scientific study. Roughly 10 out of every 10 schools we meet or speak with tell us they want improved […]

2810, 2015

NO KNOW

Many schools have no idea who their applicants are. This recent article sums it up pretty well:
http://www.gwhatchet.com/2015/10/26/with-early-applications-down-by-half-fewer-students-choose-gw/
If you’re a skimmer, just read the last line:
“Colleges […]

2310, 2015

REVERSING THE TREND

I’m so impressed with schools like Drexel, who have the courage and wisdom to stop the trend of spurious enrollment growth. Schools have been enamored […]

1510, 2015

WHAT STUDENTS CAN TEACH US

This isn’t a philosophical post on all the incredible things we can learn from students, it’s a focus on one particular area- their use of […]

1310, 2015

HIGH ACADEMIC PERFORMERS AND ATTRITION

Schools lose academically strong students as well as academically weak students. I’ve written about this before:
MOST RETENTION PRODUCTS SUCK
The problem is, current retention tools can’t […]

810, 2015

THE POWER OF YOUR WEBSITE

College and University websites are more powerful marketing tools than most schools realize. The problem is, they can hurt you as much as they can […]

810, 2015

MEET DAEYA MALBOEUF… AND CHECK OUT HER BLOG

I usually hate reading other bloggers in Higher Education, so to mention another’s means I’m pretty impressed. Check out Daeya’s Blog, entitled DaeTrip. She’s the Executive […]

810, 2015

THE GROWING AWARENESS OF DEMONSTRATED INTEREST

We all know Millennials, and now Generation Z are tech savvy. Well guess what? They also are becoming smarter about demonstrated interest and how important […]

410, 2015

A Small Power Grab for High School Students?

I recall a meeting I had with an admissions officer a decade ago. Our company had developed an “e-portfolio” tool for college students, to help […]

110, 2015

TO EVOLVE OR NOT EVOLVE, THAT IS THE QUESTION

It’s so easy to lose your competitive edge. Think about some of these familiar brands that were “on top of the world”, but didn’t evolve […]

110, 2015

DANGER: DO NOT CONTINUE ON THIS ROAD

Seeing this sign on a highway, most of us would slam on the breaks and find an alternate route to our destination.
Not some enrollment […]

2609, 2015

Lessons From Retail: Choose a Laser Over Dynamite

Those who work in college admissions and marketing may think of their industry as distinct from consumer marketing. And that’s true–to an extent. However, when […]