/Peter Kraft
Peter Kraft

About Peter Kraft

Peter Kraft has spent his career developing products that engage students, student-athletes and their parents while helping high schools and colleges achieve their objectives. He is Co-Founder and Managing Director at Evolution Labs.


I was reminded recently that when your workout stops generating results for you, do something different. Interesting how the same thing applies to Enrollment Management. When things stall out, why continue doing the same thing? Do something different. We all stick with what we’re comfortable with, but that’s not always the best way to get results. We often meet with [...]

By | 2017-12-14T13:06:32+00:00 March 1st, 2017|Blog|1 Comment


We know. We know. And we’re sorry. We know you expected your new CRM to solve all your problems. And help you drive more Inquiries. And Apps. And Yield. But we know it’s not that simple. CRM’s are great tools, but like a Chef’s kitchen, they’re only as powerful as the team using it. (Think Microsoft Excel or Word - [...]

By | 2017-01-11T21:54:28+00:00 January 11th, 2017|Blog|0 Comments


It’s amazing how savvy teens are these days. We did a focus group recently and a young lady (Sarah, a junior in high school) said, “I want to be an Outlier.” (I think she had just read Gladwell’s book and it was on her mind). “But schools who are sending me stuff are all doing the same thing. So if [...]

By | 2017-01-10T01:06:11+00:00 January 10th, 2017|Blog|0 Comments


If we know that Gen Z prefers to engage in web and mobile environments (‘prefers’ is probably an understatement), then why aren’t we doing more to meet them in their world? Any school who still believes a student will walk through the office and knock on their door to discuss something that’s bothering them is delusional. They’re stuck in ways [...]

By | 2016-10-12T10:25:09+00:00 October 12th, 2016|Blog|0 Comments


What exactly is character development? In a nutshell, it’s teaching a kid how to be a good person. It’s also referred to as moral education. And K-12 schools are increasingly responsible for developing character of their students. Empathy, understanding, compassion, being a good listener, respect and honesty are all examples of character traits that schools work to develop in their [...]

By | 2017-12-14T13:06:36+00:00 September 13th, 2016|Blog|0 Comments

Stealth Applicants

I've been writing about this for 2 years, so I thought it might be helpful to hear it from another perspective... Here's an article in eCampusNews by Lauren Meade that discusses the issue: The “stealth student” applicant becomes growing concern for admissions This is a post I wrote over a year ago on the same topic: COLLEGES ARE GETTING SMARTER [...]

By | 2017-12-14T13:06:36+00:00 August 23rd, 2016|Blog|0 Comments


Because it makes a lot of sense. PPY (Prior-Prior-Year) is a smart move. And I’m not going to write about what it is (because anyone reading this should already know). So let’s talk about the impact it’s going to have on your business processes, PJ requests and even enrollment. I’m predicting some big changes: WAY more questions from students and [...]

By | 2016-07-14T20:09:07+00:00 July 14th, 2016|Blog|0 Comments


We all know Millennials, and now Generation Z are tech savvy. Well guess what? They also are becoming smarter about demonstrated interest and how important it is to admissions officers at colleges. Sure, some of them have known for years how to show their interest by requesting information, visiting campus and scheduling interviews, but they also know there are many [...]

By | 2016-07-14T19:37:18+00:00 July 14th, 2016|Blog|0 Comments


Sometimes we’re amazed when we visit college campuses. The admissions or welcome center lobby is old, poorly decorated, and completely uninviting to prospective students (and their families). Think about it; When you walk into a crappy hotel lobby, how do you feel? It generally is a good indication of what you can expect in the room and throughout your stay. [...]

By | 2017-12-14T13:06:37+00:00 July 14th, 2016|Blog|0 Comments


There are really two things to consider on the topic of yield. The first is the actual yield rate. The second is the size of the incoming class. Oftentimes, the two are used in tandem when discussing yield. But let’s break them apart for a closer look at a strategy for both increasing yield AND increasing the incoming class. To [...]

By | 2016-07-14T19:17:50+00:00 July 14th, 2016|Blog|0 Comments

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